from 1,500 won to 4,900 won
- Similar quality of “Kraze Burger”: even the price is less than quarter of Kraze Burger’s.
Main characteristics: Pursuit of slow food : Cooking after ordering
- Longer lead time but maximizing customer satisfaction in terms of price and taste
- The most emerging local burger shops around Anam these days
- Main competitive brand against Young-Cheol
Competitive Analysis
Harry and David was established as organic company early in 1900 and it has 125 stores in USA. This company grasped the appropriate trend of the world and used Niche Strategy well. Nowadays, as our lives become wealthier, people no longer think food as just the means of relieving hunger. In other worlds, the perspective on food was changed into more about quality from quanti
from the air force, many employees feel that their superior are hard to communicate with and don’t have the courage to complaint whether it’s about work or the superiors themselves. This vertical structure needs to be changed in order for t’way Airlines to improve.
2.Extrinsic
Location of offices
- Build dorms or hotels or form partner ship with hotels or resorts that are nearby
not the least thing that we can learn from this story is, the importance of customization and customer satisfaction. The firm even operates an exclusive service manager for customers, consulting with them to maximize satisfaction. Also, they operate a casual waiting room, planning to operate a shuttle vehicle, provides customers related industry’s network, all for customer’s satisfaction.
competitiveness is to build a strong brand image. Currently, as result of survey and FGI which we made said, The Face Shop has failed to deliver clear brand image which distinguishes The Face Shop from other competitors. Although The Face Shop tries to make its brand image as a natural cosmetic brand, comparing to other competitors like Innisfree or Skinfood, the company’s image is relatively v
from the appraisal process for development and regular follow-up to check progress towards goal achievement. 86.7% of the employees said they felt they were trained appropriately for their position. However, only 68% were satisfied with the link between learning opportunities and future career paths.
Analysis of The Body Shop’s Strategic Stakeholder Management System
The Body Shop’s Valu
Success to unlock demand
- accurate value customers wanted
But could not appeal to customers
failed to meet their exact satisfaction point
* Risk-Free platform for
implementation & Idea-Test
* Long-term Perspective
* Operational Decision-Making
* Competitive Thinking &
Market Understanding
* Emotional Involvement
Sensitivity to the needs from t
competitor; LG for about 5.7%, KT has 18times more market share. This huge market share enables KT to have lots of revenue.
Using the market leader’s position, they could suggest new service much easily. As they have enormous customers, they could save money to attract new customer. Moreover, KT could take consumer satisfaction. The large market share enables the company to provide product or
Yuhan-Kimberly Company
Yuhan Kimberly company, manufacturing business which established in March,3th, 1970, mainly engaged in Consumer goods, industrial goods, healthcare products, digital textile printing (DTP). Their Target Market are Individuals, corporations, research centers, public buildings, restaurants, hospitals, textile manufac¬turers, schools, etc. And the Main Products are Diaper
from selling alcohol and retains the certain levels of lighting. Family restaurant provides the service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the fam